Portfolio
I’m a copywriter, journalist, editor, SEO content strategist and marketer with a background in fashion, beauty & lifestyle editorial, tech, film production and at media agencies.
As a journalist, I've written for publications including the Metro, Restless Magazine and Culture Trip.
I’ve also worked across content, audience growth, SEO and marketing for brands including GetYourGuide, Condé Nast, Peerspace, Rakuten, AllSaints, Avon, ArtFund, Suzuki, Nintendo and Unilever.
Selected Works:
GetYourGuide
Travel inspiration articles | Writer & editor
Contributed to a project producing 5,000 travel inspiration articles in a year
Covered editing, SEO and imagery approval of hundreds of articles for the project
Edited for US English.
Worked on content written by agencies and freelance writers
Also worked on B2B content
Article samples:
Written by:
London’s West End: 9 must-see musicals and plays
Edited by:
Rakuten UK
E-commerce loyalty platform | Content & marketing manager
Led and executed content strategy, copywriting and multi-channel marketing campaigns across the website, UX/UI, email & pop-up (CRM), social, influencers, SEM / paid alignment and addressing the full marketing funnel
Conducted a localisation project that encompassed the whole website (US English to UK English)
Campaign sample:
Condé Nast
British GLAMOUR Magazine | Audience growth
Content strategy creation & execution of data-driven growth tactics to increase readership, video views and social engagement on a 24/7 schedule of content
Led the GLAMOUR team’s SEO efforts.
Peerspace
Events inspiration articles | Content engineer, editor, image researcher
Producing, localising and editing optimised articles
Article samples:
AllSaints
Fashion retailer | SEO content
Crafted SEO content across the website, including category landing pages and product landing pages