Writing & Content Strategy
I’m a copywriter, journalist, editor, SEO and content strategist with a background in fashion & lifestyle editorial, film production and at media agencies.
As a journalist, I've written for publications including the Metro, Restless Magazine and Culture Trip.
I’ve also worked across content, audience growth and SEO for brands including Condé Nast, GetYourGuide, Peerspace, Rakuten, AllSaints, ArtFund, Suzuki, Nintendo and Unilever.
Selected Works:
GetyourguideTravel inspiration articles | Editor
Contributed to a project producing 4,000 travel inspiration articles in a year.
Covered editing, SEO and imagery approval of hundreds of articles for the project.
Edited for US English.
Worked on content written by agencies and freelance writers.
Article samples:
Written by:
London’s West End: 9 must-see musicals and plays
Edited by:
PeerspaceEvents inspiration articles | Content engineer, editor, image researcher
Producing, localising and editing optimised articles.
Article samples:
CONDÉ NastBritish GLAMOUR Magazine | Audience growth
Content strategy creation & execution of data-driven growth tactics to increase readership, video views and social engagement on a 24/7 schedule of content, while leading the GLAMOUR team’s SEO efforts.
RakuteN UKMulti-channel copywriting, content strategy and marketing
Led and executed content strategy, copywriting and multi-channel marketing campaigns across the website, UX/UI, email & pop-up (CRM), social, influencers, SEM / paid alignment and addressing the full marketing funnel.
Conducted a localisation project that encompassed the whole website (US English to UK English).
Campaign sample: