Portfolio

I’m a content writer, journalist, editor, SEO/AEO content strategist and marketer with a background in fashion, beauty & lifestyle editorial, travel, tech, wellness, film production and at media agencies.

As a journalist, I've written for publications including the Metro, Restless Magazine and Culture Trip.

I’ve also worked across content, audience growth, SEO and marketing for brands including GetYourGuide, Condé Nast, Peerspace, Rakuten, AllSaints, Avon, ArtFund, Suzuki, Nintendo and Unilever.

Selected works:

GetYourGuide

Travel inspiration articles

- Writer & SEO editor

Managed a team on a project that produced 5,000 travel inspiration articles in a year
Covered editing, SEO and imagery approval of hundreds of articles for the project
Edited for US English.
Edited content written by agencies and freelance writers
Wrote articles and content for marketing campaigns across B2C and B2B

Article samples:

Written by:

London’s West End: 9 must-see musicals and plays

Edited by:

Spain or Italy?

Christmas in Agadir

Best places to visit in New Delhi

Rakuten UK

E-commerce loyalty platform

- Content & marketing

Led content strategy, copywriting and project managing multi-channel marketing campaigns, across landing pages (product, category, service and campaign pages), UX/UI, email & pop-up (CRM), social, influencers, SEM / paid alignment and addressing the full marketing funnel
Owned brand voice and content
Conducted a localisation project that encompassed the whole website (US English to UK English)

Campaign samples

Service page sample

Condé Nast

British GLAMOUR Magazine

- Audience growth

Content strategy creation & execution of data-driven growth tactics to increase readership, video views and social engagement on a 24/7 schedule of content
Led the GLAMOUR team’s SEO efforts.

British Glamour Magazine